Hangsen Showcases Latest France-Localized E-Liquid Solutions at Vapexpo Paris 2026

From March 22 to 23, Hangsen made its appearance at Vapexpo Paris 2026, held at Paris Expo Porte de Versailles. At the exhibition, Hangsen presented its next-generation Bar Salts e-liquid solutions, specifically developed for the French vape market. The showcase attracted a wide range of local large-scale distributors, wholesale and retail channels, as well as brand clients for in-depth discussions.

As one of the most influential vaping industry exhibitions in France, Vapexpo serves as a key platform for observing emerging product trends and evolving channel demands within the sector.

The Largest E-liquid Market in Europe

France stands as one of the most promising e-cigarette markets in Europe. By 2026, the number of e-cigarette users in France is projected to reach approximately 5 million, with the total market size estimated between USD 2.3 billion and USD 2.5 billion. Among this, the bottled e-liquid segment alone accounts for nearly USD 1 billion, making it the largest in Europe and second only to the United States globally. Its scale is approximately double that of comparable markets in the UK, Germany, and Italy.

Prior to 2025, the French bottled e-liquid market had long been regarded as one of the most challenging markets to penetrate. Local consumers demonstrated strong preferences for domestically developed flavor profiles, resulting in a relatively consolidated market structure that posed significant barriers for international brands and manufacturers. However, this landscape is beginning to shift following the implementation of the disposable vapes ban in February 2025.

Currently, the open pod system and bottled e-liquid segments are expanding at an accelerated pace. Bar Salts e-liquids, which closely replicate the flavor profile and user experience of disposable vapes, are rapidly emerging as a new growth driver in France. International disposable brands such as JNR and Elf Bar have shown particularly strong market performance in recent months. According to rough estimates from certain distributors, the average monthly sales volume of related products has exceeded 10 million bottles.

Bar Salts E-liquid Solutions Tailored for the French Market

In response to the ongoing market transition, Hangsen’s exhibition focused on its localized Bar Salts e-liquid solutions designed specifically for French consumers.

The showcased portfolio featured three key locally inspired flavor directions: National Candy Series, National Beverage Series, and Fruits Rouges Series, further extended into more structured sub-series such as VC Boost, Sour Smoothie, and LE JUSJUS.

Unlike many manufacturers that directly replicate standardized flavor solutions from the UK market, Hangsen’s approach emphasizes deep localization. Built on French consumer flavor preferences, usage habits, mainstream device specifications, and current market trends, these solutions are developed through rigorous data analysis and real market validation to deliver a higher level of customization and market relevance.

Compared with other European markets, France demonstrates more pronounced demands for localized flavor expression and nuanced product experience. As a pioneer in Bar Salts e-liquids, Hangsen builds upon the flavor profile of disposable vapes while incorporating distinctive elements from French confectionery, beverages, and flavor culture. This results in solutions that are more aligned with local expectations and provide valuable product development insights for brands and manufacturers.

Positive Reception from Clients

During the exhibition, Hangsen’s booth attracted continuous engagement from local distributors, brand owners, and industry partners. Overall feedback was highly positive.

Many clients expressed strong confidence and clear cooperation intentions toward the showcased solutions. They noted that the products successfully replicate the flavor characteristics of disposable vapes within open systems, while also integrating representative French flavor elements such as confectionery and beverage profiles. This combination enhances both market adaptability and commercial potential.

The booth maintained high visitor traffic throughout the event. Hangsen’s localized Bar Salts e-liquid solutions gained significant attention not only from leading brands but also from local e-liquid manufacturers and distribution partners. It is widely anticipated that 2026 will mark a breakout year for the Bar Salts e-liquid segment in France.

Supporting Clients’ Faster Market Entry in France

The French market has entered a new post-disposable era, with next-generation bottled e-liquids, represented by Bar Salts, unlocking new demand opportunities. Under these conditions, flavor solutions that are closely aligned with local consumer preferences and cultural nuances are more likely to achieve stronger market performance.

Through its participation in Vapexpo Paris 2026, Hangsen aims to establish deeper collaboration with global partners to capture emerging opportunities in France. Leveraging its industry-leading R&D capabilities, advanced manufacturing expertise, and its European production hub located in Poland, Hangsen is well-positioned to support partners in accelerating the implementation of localized solutions and securing growth in the next phase of the French e-liquid market.

Learn More

France Vaping Market Snapshot 2026

Meet Hangsen at Vapexpo France 2026