FOLLOW US
Table of Contents
- What is ZeroCloud™?
- Why ZeroCloud™?
- ZeroCloud™ vs Nicotine Pouches
- Commercial Use Cases for ZeroCloud™
What is ZeroCloud™
A breakthrough invisible vapor solution, powered by advanced e-liquid innovation.
ZeroCloud™ is a proprietary invisible vapor technology engineered by Hangsen. By optimizing the structure of the base liquid, ZeroCloud™ minimizes the generation of visible aerosol particles, reducing them by over 90% compared to traditional e-liquids, even under MTL (mouth-to-lung) conditions.
How It Works: Innovation at the Liquid Level
ZeroCloud™ takes a different approach. By optimizing the base liquid formulation matrix and selectively replacing ingredients known to generate visible aerosol during heating, it achieves significantly lower vapor output while preserving full sensory satisfaction, including flavor intensity, throat hit, and nicotine delivery.
Why ZeroCloud™?
In the early days of vaping, cloud production was seen as a sign of power and satisfaction. But a segment of user expectations has quietly shifted. As vaping enters more social and regulated environments, the need for discretion has become increasingly important.
The rise of nicotine pouches is the clearest proof of this shift. These products, which produce no visible vapor and cause minimal disruption, have gained global popularity by meeting the growing demand for cleaner and more discreet nicotine delivery methods.
Data Snapshot
ZYN’s shipments in the U.S. have quadrupled since Q1 2022, reaching 202 million cans in the first quarter of 2025, a 53% year-over-year increase, according to Philip Morris CFO Emmanuel Babeau. During the same period, shipments outside the Nordic region nearly doubled, driven by growing demand in emerging markets such as Austria and Switzerland.
That’s why Hangsen developed ZeroCloud™, a cutting-edge invisible vapor solution designed to reduce visible aerosol without compromising flavor, throat hit, or nicotine satisfaction.
ZeroCloud™ vs Nicotine Pouches
A smarter alternative that preserves inhalation, flavor, and satisfaction.
While both ZeroCloud™ and nicotine pouches cater to the demand for discreet, smoke-free nicotine delivery, ZeroCloud™ offers a more complete and compelling experience. Inhalation provides faster nicotine absorption and a more familiar ritual for smokers, while also enabling a richer and fuller flavor experience that pouches can't match. Vape users also find ZeroCloud™ easier to adopt, as it fits seamlessly into their existing consumption patterns.
From a business standpoint, nicotine pouches face intense competition, limited margins, and low technical barriers, making it difficult for new entrants to achieve sustainable profitability. In contrast, ZeroCloud™, on the other hand, operates within a higher-margin vapor category, with stronger advantages in technology barriers and device-based revenue potential.
Technical Highlights
Invisible Vapor
Lab tests conducted under standardized MTL conditions demonstrate that ZeroCloud™ reduces the visible aerosol output by over 90% compared to traditional e-liquids, resulting in a nearly invisible vapor experience.
Internal lab testing followed ISO/TR 20768:2018 puffing conditions, with results compared to a baseline 50/50 VG/PG e-liquid.
Lower Toxicological Risk, Minimal Secondhand Impact
Toxicological assessments indicate a marked reduction in cytotoxicity. Furthermore, the exhaled aerosol exhibits negligible levels of residual nicotine and toxicants, effectively minimizing secondhand exposure in shared environments.
Stable Performance Over Time
Laboratory-based simulated aging tests demonstrated that ZeroCloud™ maintained exceptional stability across key physical and chemical properties, including pH, viscosity, nicotine content, and flavor integrity, with virtually no measurable degradation over time.
Compared to traditional e-liquids, ZeroCloud™ maintains a comparable flavor profile, with no noticeable decline in user satisfaction for most regular vapers. In multiple blind tests conducted across diverse control groups, including various devices, flavor profiles, and user segments, the difference in flavor intensity was minimal, and virtually undetectable to non-expert users.
Comparative testing against other smoke-free vapes showed that ZeroCloud™ consistently outperformed in flavor delivery, throat hit, and nicotine satisfaction.
Where ZeroCloud™ Fits Best?
As global demand shifts toward cleaner, more discreet nicotine delivery systems, ZeroCloud™ offers a timely and versatile solution. It’s invisible and has a near-zero secondhand impact, unlocking new use cases across consumer segments and device formats.
High-Restriction Markets
In regions that are highly sensitive to smoke-like products, traditional tobacco companies often struggle to expand their footprint. Visible vapor, even from legal alternatives, is frequently met with social discomfort or informal restrictions, especially in shared, formal, or culturally conservative settings. ZeroCloud™ helps you expand your commercial footprint in markets where visible vapor limits growth.
Overlap with Nicotine Pouch Markets
ZeroCloud™ and nicotine pouches share the same underlying demand: discreet, low-impact nicotine delivery. In markets where pouches have achieved strong sales, ZeroCloud™ enables brands to replicate a similar commercial model within the vapor category, offering a more upgraded flavor experience while meeting the same user needs.
Office and Commuter Use
Designed with white-collar users in mind, ZeroCloud™ supports discreet vaping in permissive or semi-public environments such as shared living spaces, co-working areas, and certain forms of public transit. In dense urban settings, where visible aerosol may be socially disruptive or stigmatized, ZeroCloud™ offers higher social acceptability due to its near-zero secondhand vapor output.
Smoking Cessation and Clinical Support
ZeroCloud™ can serve as a transitional smoking cessation product in smoke-free environments, suitable for designated smoking areas in settings with high cleanliness standards, such as smoking cessation clinics and wellness centers. Its discreet and low-disruption profile aligns with the image of nicotine replacement therapy (NRT) products, while its low-residue, near-invisible vapor output helps reduce environmental interference. At the same time, it supports smokers in maintaining familiar behavioral patterns during the transition, facilitating a gradual reduction in nicotine dependence.
Wearables and Ultra-Portable Formats
ZeroCloud™ shares the same core attributes as ultra-portable and wearable devices, such as card-style formats, wristband vapes, or smart textile-integrated models. By minimizing visible vapor, it allows these discreet form factors to fully realize their design and concealment potential.
Driving Growth in the Smoke-Free Category
ZeroCloud™ is built for businesses and decision-makers seeking performance growth in the smoke-free product category. It offers a practical path for expanding reduced-risk portfolios, reaching new user segments, and adapting to markets where conventional vapor formats face increasing limitations.
Now Available for OEM/ODM Collaboration
ZeroCloud™ is ready for integration into your next-generation product lineup.
Hangsen provides:
- Sample testing
- Flavor matching services
- Device compatibility validation
- Technical and regulatory support
Whether you're a product director at a tobacco company or the owner of a vape brand, ZeroCloud™ provides a high-potential solution for building out your smoke-free product category, delivering invisible vapor output without compromising satisfaction.
Next-generation Solution for the Smoke-Free Market
Contact us now to explore partnership opportunities or request your ZeroCloud™ sample kit.
About Hangsen
Hangsen is a global leader in B2B e-liquid and flavor solutions. With over a decade of experience serving the world’s top vape brands and tobacco companies, Hangsen specializes in premium e-liquid flavor development, compliance-ready manufacturing, and OEM/ODM services across 80+ countries.
Our products are crafted under strict quality assurance protocols, leveraging advanced laboratory systems, certified cleanroom facilities, and deep regulatory expertise across global markets. Whether you're launching a new smoke-free category or scaling an existing product line, Hangsen offers fully customizable solutions, from flavor engineering and device optimization to fast, high-volume intelligent production and delivery.
We believe great vapor experiences start with great liquid science. Let us help you build what’s next.
Previous
Return to list