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BAR SALTS e-liquids have become the mainstream style of bottled e-liquids in the UK and are now gradually influencing the German and French vape markets. As a leading flavor manufacturer and the largest OEM supplier of BAR SALTS e-liquids, we are excited to announce our participation in Vapexpo France 2026, a major gathering for the European vaping industry. The event will take place from March 22 to 23, 2026, at Paris Expo Porte de Versailles in Paris, France.
At this year’s exhibition, we will showcase our latest e-liquid products and provide customized solutions to support business growth in the French market.
Key Highlights
• Localized flavor development based on French market research
• France-Localized Bar Salts E-Liquid white-label Solutions
We warmly invite industry partners from around the world to visit the Hangsen booth at G42. To schedule a meeting at the exhibition, please contact [email protected].
France Vaping Market Overview
As one of the core vaping consumer markets in the EU, France continues to show strong market momentum. In 2025, China’s exports of vaping products and related categories to France increased by over 15% year on year. The market is projected to reach approximately USD 2.3 billion by 2026, with around 3 million adult vapers.
Market Shift After the Disposable Ban
Since the disposable vape ban in February 2025, demand in the French market has shifted rapidly toward compliant big puff devices and 2 ml prefilled pod systems. Meanwhile, the share of 10 ml nicotine salt bottled e-liquids has increased from 9% to 14%, with BAR SALTS e-liquids represented by brands such as JNR capturing former disposable users and reshaping flavor preferences.
To build a competitive advantage in 2026, a clear understanding of evolving flavor trends will be essential for brands. Based on comprehensive market research, our marketing team has identified the following key insights for industry participants.
Compliant Big Puff Devices
Brand Landscape:
Major players include Pulp, JNR, Wpuff, Vuse, Veev, Elfbar, and Kiwi, which have rapidly adjusted to capture former disposable users.
Flavor Preference:
Fruit flavor dominates the market, led by common berries, with a growing presence of tropical (kiwi, mango) and stone fruits (cherry, peach).
Complexity Preference:
Dual-flavor and triple-flavor blends account for approximately 87% of offerings.
2 ml Prefilled Pod Systems
Brand Landscape:
Leading positioning by Pulp, Liquideo, Elfbar, and Fumot.
Flavor Preference:
Fruit flavors account for 77%. “Fruits Rouges” (red berries) is an iconic flavor profile. Beverage flavors such as cola continue gaining traction.
Complexity Preference:
Higher acceptance of single-flavor profiles, representing nearly 50% of preferences.
E-Liquids
Brand Landscape:
The market was once dominated by local brands such as Pulp, Liquideo, Alfaliquid, Curieux, Le Petit Verger, and E-Liquid France. From 2024 to 2025, the share of nicotine salt e-liquids increased from 9% to 14% and is expected to grow further. BAR SALTS e-liquids launched by disposable brands such as JNR and Elfbar have gained strong market traction and are reshaping the competitive landscape.
Flavor Preference:
Flavor preferences are shifting from the traditionally mild French style toward higher sweetness and aroma, influenced by Chinese disposable vape suppliers. Fruit flavors represent the largest category. Strawberry, raspberry, and tobacco are the most frequently used components.
Complexity Preference:
Consumers show a clear preference for dual-flavor and triple-flavor in nicotine salt e-liquids.
Our Solution: Serialized Flavor Design & Localized Innovation
Our research shows that leading brands are shifting toward series-based flavor design to strengthen brand recognition and systematically cover diverse consumer segments.
Building on French dietary culture and consumer flavor trends, we have developed several high-potential flavor series for the French market:
l National Candy Series
l National Beverage Series (VC Boost, Sour Smoothie, and LE JUSJUS sub-series)
l Fruits Rouges Series
These flavor series are built on in-depth local market research and validated through market testing.
For further discussion on localized flavor solutions for France or to request the full French market flavor insights report, please contact us at [email protected]. You are also welcome to meet us at the upcoming exhibition in France to explore these flavors in person.
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