Localized Flavor Recommendations for the Polish E-Cigarette Market

As one of the key consumer markets in Central and Eastern Europe, Poland’s e-cigarette industry is entering a stage of rapid expansion. By 2025, the market is expected to reach approximately EUR 661.3 million (USD 778 million), with around 2 million active users, the majority of whom are young consumers aged 18 to 35.

Open systems and e-liquids dominate the Polish market, where rapid market expansion has intensified competition among both domestic and international players. Leading open-system brands include Voopoo, Vaporesso, Smok, Geekvape, and Aspire continue to grow their presence, while in the e-liquid category, Dark Line, Duo, Mono, and Izi Pizi have already established strong brand recognition.

In this highly competitive landscape, success depends on the ability to accurately understand consumer preferences and deliver products with a high degree of localization.

Flavor Trends in the Polish Vape Market

Understanding consumer flavor preferences is essential for brands and suppliers to create formulations that resonate with local demand and strengthen market competitiveness.

Currently, fruit flavors remain the mainstream choice. As the third-largest fruit producer in the EU, Poland provides rich inspiration, with strawberries, apples, and grapes often serve as classic elements in e-liquid formulations. These are commonly enhanced with cooling notes for a refreshing, well-balanced taste that resonates with local consumers. 

Meanwhile, beverage flavors such as lemonade and cola are gaining popularity, while candy flavors like bubblegum are also becoming increasingly favored.

In terms of flavor complexity, single-flavor and dual-flavor are currently more favored. In addition, Polish consumers show a clear preference for high sweetness levels, which are generally lower than in the UK, combined with slightly stronger cooling notes compared to the UK market.

From Local Culture to Flavor Innovation

For brands looking to stand out, localized R&D is essential. Drawing inspiration from Poland’s food culture and traditional ingredients offers powerful opportunities for innovation:

Elderberry – native to southern Poland and widely used in wines, jams, and herbal teas.

Lingonberry & Gooseberry – known for their natural sweet-sour balance, popular in jams, sauces, desserts, and beverages.

Rhubarb – a traditional dessert ingredient with a distinctive tartness that adds depth to e-liquids.

Krówki (Polish Fudge) – an iconic Polish confectionery with rich, creamy sweetness.

Nalewki (Fruit Liqueurs) & Kompot (Fruit Beverages) – traditional drinks that provide inspiration for innovative beverage flavor concentrates.

By incorporating these elements, brands can create products that capture the essence of Polish culture while appealing to evolving consumer preferences.

Hangsen’s Localized Tailored Solutions

As a global leader in e-liquids and flavor solutions, Hangsen has accumulated extensive experience in both international R&D and localized customization. Through our local production facility in Poland and the Hangsen Intelligent IT Management System, we ensure seamless coordination across R&D, production, quality control and compliance.

Our localized advantage enables us to:

Localized R&D and Production

Conduct R&D and manufacturing in Poland to develop flavor formulations that closely align with consumer preferences.

Quality and Compliance Assurance

Maintain consistently high product quality and safety while strictly adhering to Polish regulatory standards.

Agility and Reliable Delivery

Rapidly translate market demand into production and ensure timely delivery through a stable and efficient supply chain.

Accelerate your growth in Poland. Contact us at service@hangsen.com to explore partnership opportunities.