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Table of Contents
- What is ZeroCloud™?
- Why ZeroCloud™?
- ZeroCloud™ vs Nicotine Pouches
- Commercial Use Cases for ZeroCloud™
What is ZeroCloud™
A breakthrough invisible vapor solution, powered by advanced e-liquid innovation.
ZeroCloud™ is a proprietary invisible vapor technology engineered by Hangsen. By optimizing the structure of the base liquid, ZeroCloud™ minimizes the generation of visible aerosol particles, reducing them by over 90% compared to traditional e-liquids, even under MTL (mouth-to-lung) conditions.
How It Works: Innovation at the Liquid Level
ZeroCloud™ takes a different approach. By optimizing the base liquid formulation matrix and selectively replacing ingredients known to generate visible aerosol during heating, it achieves significantly lower vapor output while preserving full sensory satisfaction, including flavor intensity, throat hit, and nicotine delivery.
Why ZeroCloud™?
In the early days of vaping, cloud production was seen as a mark of high device performance and user satisfaction. But a segment of user expectations has quietly shifted. As vaping enters more social and regulated environments, the need for discretion has become increasingly important.
The rise of nicotine pouches is the clearest proof of this shift. These products, which produce no visible vapor and cause minimal disruption, have gained global popularity by meeting the growing demand for cleaner and more discreet nicotine delivery methods.
Data Snapshot
ZYN’s shipments in the U.S. have quadrupled since Q1 2022, reaching 202 million cans in the first quarter of 2025, a 53% year-over-year increase, according to Philip Morris CFO Emmanuel Babeau. During the same period, shipments outside the Nordic region nearly doubled, driven by growing demand in emerging markets such as Austria and Switzerland.
That’s why Hangsen developed ZeroCloud™, a cutting-edge invisible vapor solution designed to reduce visible aerosol without compromising flavor, throat hit, or nicotine satisfaction.
ZeroCloud™ vs Nicotine Pouches
A smarter alternative that preserves inhalation, flavor, and satisfaction.
While both ZeroCloud™ and nicotine pouches cater to the demand for discreet, smoke-free nicotine delivery, ZeroCloud™ offers a more complete and compelling experience. Inhalation provides faster nicotine absorption and a more familiar ritual for smokers, while also enabling a richer and fuller flavor experience that pouches can't match. Smokers also find ZeroCloud™ easier to adopt, as it fits seamlessly into their existing Usage habits.
From a business standpoint, nicotine pouches face intense competition, limited margins, and low technical barriers, making it difficult for new entrants to achieve sustainable profitability. In contrast, ZeroCloud™, on the other hand, operates within a higher-margin vapor category, with stronger advantages in technology barriers and device-based revenue potential.
Strengthening Competitiveness in Smoke-Free Markets
ZeroCloud™ and nicotine pouches share the same underlying demand: discreet, low-impact nicotine delivery. In markets where pouches have achieved strong sales, ZeroCloud™ enables brands to replicate a similar commercial model within the vapor category, offering a more satisfying flavor experience while meeting the same user needs.
Technical Highlights
Invisible Vapor
Lab tests conducted under standardized MTL conditions demonstrate that ZeroCloud™ reduces the visible aerosol output by over 90% compared to traditional e-liquids, resulting in a nearly invisible vapor experience.
Internal lab testing followed ISO/TR 20768:2018 puffing conditions, with results compared to a baseline 50VG e-liquid.
Lower Toxicological Risk and Secondhand Impact
Toxicological assessments indicate a marked reduction in cytotoxicity. Furthermore, the exhaled aerosol exhibits negligible levels of residual nicotine and toxicants, effectively minimizing secondhand exposure in shared environments.
Stable Performance Over Time
Laboratory-based simulated aging tests demonstrated that ZeroCloud™ maintained exceptional stability across key physical and chemical properties, including pH, viscosity, nicotine content, and flavor integrity, with virtually no measurable degradation over time.
Compared to traditional e-liquids, ZeroCloud™ maintains a comparable flavor profile, with no noticeable decline in user satisfaction for most regular vapers. In multiple blind tests conducted across diverse control groups, including various devices, flavor profiles, and user segments, the difference in flavor intensity was minimal, and virtually undetectable to non-expert users.
Comparative testing against other smoke-free vapes showed that ZeroCloud™ consistently outperformed in flavor delivery, throat hit, and nicotine satisfaction.
Where ZeroCloud™ Fits Best?
As global demand shifts toward cleaner, more discreet nicotine delivery systems, ZeroCloud™ offers a timely and versatile solution. It’s invisible and has a near-zero secondhand impact, unlocking new use cases across consumer segments and device formats.
Markets with Limited Growth of Smoking Products
In regions where smoking behavior is highly sensitive, tobacco companies often struggle to expand their footprint. In many of these markets, even if smoking is legal, public bias and cultural pressure make growth difficult. In some more restrictive countries, female smokers are rarely seen. Furthermore, in places where social norms emphasize respect for personal space and boundaries, young adult consumers tend to prefer more discreet methods of nicotine consumption.
ZeroCloud™ provides a more suitable solution, helping you expand more effectively in markets where smokers encounter resistance.
Ideal for Indoor Use During Hot Seasons
In the extreme heat of the season, people often stay indoors to escape the heat. However, even in indoor areas without explicit smoking restrictions, minimal smoke emissions can trigger smoke detectors or cause discomfort to others.
ZeroCloud™ produces virtually no secondhand smoke and releases no detectable odor or harmful substances, so users don’t need to worry about triggering smoke alarms. This makes it an ideal solution for use in indoor environments.
ZeroCloud™ products are intended for use only in locations where e-cigarettes are permitted by local law.
Building a Clean and Understated Brand Identity
ZeroCloud™ delivers invisible vapor with virtually no secondhand presence. It creates a discreet profile that aligns with low-impact brand positioning. This makes it particularly suitable for specialized markets such as Australia, where vaping products are classified as therapeutic goods, distributed exclusively through pharmacy channels, and expected to uphold a clean and restrained brand image.
ZeroCloud™ products may contain nicotine and are not associated with any health or medical benefits.
Wearables and Ultra-Portable Formats
ZeroCloud™ shares the same core attributes as ultra-portable and wearable devices, such as card-style formats, wristband vapes, or smart textile-integrated models. By minimizing visible vapor, it allows these discreet form factors to fully realize their design and concealment potential.
Driving Growth in the Smoke-Free Category
Next-generation Solution for the Smoke-Free Market
ZeroCloud™ is built for businesses and decision-makers seeking performance growth in the smoke-free product category. It offers a practical path for expanding reduced-risk portfolios, reaching new user segments, and adapting to markets where conventional vapor formats face increasing limitations.
Now Available for OEM/ODM Collaboration
ZeroCloud™ is ready for integration into your next-generation product lineup.
Hangsen provides:
- Sample testing
- Flavor matching services
- Device compatibility validation
- Technical and regulatory support
Whether you're a product director at a tobacco company or the owner of a vape brand, ZeroCloud™ provides a high-potential solution for building out your smoke-free product category, delivering invisible vapor output without compromising satisfaction.
Contact us now to explore partnership opportunities or request your ZeroCloud™ sample kit.
About Hangsen
Hangsen is a global leader in B2B e-liquid and flavor solutions. With over a decade of experience serving the world’s top vape brands and tobacco companies, Hangsen specializes in premium e-liquid flavor development, compliance-ready manufacturing, and OEM/ODM services across 80+ countries.
Our products are crafted under strict quality assurance protocols, leveraging advanced laboratory systems, certified cleanroom facilities, and deep regulatory expertise across global markets. Whether you're launching a new smoke-free category or scaling an existing product line, Hangsen offers fully customizable solutions, from flavor engineering and device optimization to fast, high-volume intelligent production and delivery.
We believe great vapor experiences start with great liquid science. Let us help you build what’s next.
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