From May 9th to 11th, Hangsen made a strong appearance at Vaper Expo UK 2025, one of the most influential vape show in Europe. At the event, Hangsen globally debuted its next-generation BAR SALTS flavour solution — the COLOURIST EDITION.
As a key industry platform, Vaper Expo UK offered Hangsen a valuable opportunity to showcase new innovations and engage with partners face-to-face. The new series drew immediate attention from brand owners and distributors across Europe and the Middle East, receiving highly positive feedback throughout the exhibition.
COLOURIST EDITION
Colour Redefines Flavour. Data Drives E-liquid Innovation.
COLOURIST EDITION is divided into four distinctive sub-series: BLUE, RED, PURPLE, and YELLOW. Each color represents a unique sensory direction, transforming visual inspiration into flavour experiences. With a modular design methodology, the series systematically enhances sweetness, coolness, aroma depth, acidity, nicotine, and throat hit — offering a more layered and structured sensory profile compared to traditional BAR SALTS.
To better meet local consumer preferences, the series integrates flavour notes inspired by iconic British candies and beverages. Through a localized upgrade of its flavour library, Hangsen has built a robust portfolio of differentiated UK-style flavours, helping brand clients strengthen user engagement and gain flavour competitiveness in regional markets.
Data-Driven + Modular Design
A New Framework for Flavour Development
The development of COLOURIST EDITION is grounded in Hangsen’s proprietary flavour trend database, built from 12 consecutive quarters of sales data from the UK and other European markets.
By applying modular flavour engineering, Hangsen replaces conventional trial-and-error development with a structured, data-based approach — making innovation more precise, predictable, and repeatable.
The new series received highly positive feedback throughout the exhibition. Many visitors who sampled the flavours on-site remarked that the series outperforms traditional BAR SALTS, offering a noticeably smoother vapor texture, refreshingly novel flavour combinations, and a more layered aroma from inhale to exhale. They also noted that the profiles better demonstrate the performance advantages of bottled e-liquids when paired with open-system hardware.
Turnkey OEM Solutions
End-to-End OEM Service for Vape Brands
1. Global Trend Insights
Hangsen tracks global bestsellers across Europe, North America, Southeast Asia, the Middle East, and Latin America. Our team delivers market-specific trend reports and flavour deconstructions to help clients identify breakout opportunities and build the next season’s hero SKUs.
2. Product Development Services
A team of experienced flavourists and product specialists leverages modular design to fine-tune ratios and flavour structures. With scientific modeling methods, Hangsen helps clients clearly understand market demands and build products that resonate.
3. Global Compliance Support
With in-house legal teams and a certified CNAS laboratory, Hangsen offers ingredient testing, label review, and registration services — enabling clients to launch efficiently in key regulated markets.
4. Supply Chain Execution
Through full integration of ERP, MES, PLM, SCM, and WMS systems, Hangsen ensures seamless coordination from R&D to production. Flexible planning and strict raw material control ensure consistent and timely delivery.
5. Branding & Marketing Support
Hangsen provides creative services covering VI systems, packaging design, KV development, and short-form video production to support client go-to-market efforts across digital and retail channels.
At this year’s Vaper Expo UK, Hangsen demonstrated not only its manufacturing strength, but also its transformation into a solution-oriented partner in the e-liquid space. By aligning technology with client value, Hangsen presented a deeper layer of service capability to the global market.
Going forward, Hangsen remains committed to a customer-first mindset. With strong product innovation, advanced manufacturing, regulatory expertise, and deep market insight, we aim to empower partners and contribute to a more professional, and sustainable future for the vaping industry.