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The biggest manufacturer of e-liquids in the world, HANGSEN HOLDING CO., LTD, has announced that their products will now be sold in convenience stores across the UK, which is considered to be the fastest-growing vaping sales sector.

HANGSEN will soon start supplying local convenience chains with a selection of their ten Classic flavors: RY4, Classic Tobacco, Golden Tobacco, Menthol, Super Menthol, Blackcurrant, Strawberry, Blueberry, Mango and Lemon & Lime. The retail price for a 10ml bottle of e-liquid will be £2.50 which will provide an excellent value for money products for consumers, as well as fantastic margins for retailers.

Since its foundation back in 2009, HANGSEN has sold over half a billion bottles of e-liquid worldwide with RY4 becoming one of the best-selling flavors internationally. By partnering with independent retailers across the country, the company aims to reach a wider audience of vapers and offer their clients easier access to their e-liquids.

HANGSEN UK Sales Manager, Alex MacDonald said: “The UK Convenience Sector is a fascinating and transformative market for consumers looking for quality vaping products at an excellent price point. The data from this sector has been extremely promising and it shows that retailers are backing vaping as the legitimate alternative to smoking for their customers.”

While traditional cigarettes have long been available in convenience stores in the UK, vaping companies have only recently started venturing outside the comfort zone of specialized vape stores. This indicates a progressive trend in the vaping industry and definitely speaks to the growing popularity of vaping as an alternative to smoking. The new developments in the industry also seem to go hand in hand with the pledge made by the UK government to “eradicate smoking by 2030”.

“We are proud to launch our brand HANGSEN Classics in convenience stores across the country utilizing our 10 years of experience in the industry. We believe this gives us a platform to create a truly exciting offering to our future independent retail business partners,” — Alex MacDonald has added.

As more and more vaping companies explore mainstream sales channels, vaping will become an even more substantial stronghold on the market — and we expect more vaping companies to follow HANGSEN’s example in the near future.